Atualizado: 22 de Fev de 2019
Both in Graphic Design and in our personal life, unconsciously colors influence our daily lives, the mood, the clothes we choose to wear and even the music we feel like listening to on the way to work. We all agree that a blue sky makes us far more lively than a gray, gloomy sky.It is at this point that color influences us daily.Like fashion trends, every year new color trends emerge, and if you are a digital marketing professional or a graphic designer, knowing these trends in advance is useful for all your design tasks.
We selected six colors that deserve our attention and in this article we share with you these same trends.
The Pantone, The institute responsible for cataloging colors, every year chooses a color trend, in 2019 the chosen color is orange - Living Coral (16-1546). This is therefore our # 1 choice.
For Leatrice Eiseman, executive director, the tone is cheerful and welcoming and expresses the consumer's quest for "more human connections." "It still symbolizes our innate need for optimism and playful expression."
"Representing the fusion of modern life, the PANTONE Living Coral is a nutritious color that appears in our natural environment and at the same time exhibits a vivid presence on social networks."
#2 Iridescent tones
A little magic to the mix?
This super contemporary trend, more and more is inserted in fashion, architecture and decoration.
Iridescence is an optical effect in which certain surfaces (such as soap bubbles or the back of a CD) appear to change color when viewed from different angles. Both in design and fashion, this effect is gaining in popularity due to its magical appearance.
A bold look with vibrant colors are another big trend for 2019.
Although conjugating and balancing colors in contrast is often treacherous.
Contrast is achieved not only by the combination of two opposing tones, but also patterns and shadows. All of this contributes to a highly dynamic composition that is bold and fearless.
Provoking emotions with the colors we choose is a good way to get closer to our audience. What better way to do it than with a touch of rose?
Mila Jones Cann, from the 99designs creative platform, states that pink is "the most ubiquitous and versatile color of the decade".
In 2016, Pantone named Rose Quartz and Serenity as the colors of the year and since then it seems that no one can leave the pink
#5 Lime Green
Shutterstock Based on analysis and data collected from billions of image searches on their site, they found that Lime Green is currently the most searched color in the US. Lime green is a color associated with nature, confidence and high energy. And according to experts in color psychology, it is believed to promote lively, fresh and creative feelings.
#6 Earth tones
With excessive consumption and the intensive use of social networks by the consumer, some designers are looking for a more natural approach this year.
“Earth tones are emerging as a prominent trend”,
Sue Wadden, director of color marketing at Sherwin-Williams, told Forbes. Sue foresees that we will witness an authentic appreciation of earth tones such as taupes, green leaves, ocean blues and oats on projects over the next year.